"The secret of getting ahead is getting started. The secret to getting started is breaking your complex overwhelming tasks into small manageable tasks and then starting on the first one." ~ Mark Twain
If you are like most business owners, self-employed professionals or strategic managers, you know the importance of setting goals. With 2013 quickly closing in, it is most probable that you have at least started the process, but let's be honest with ourselves. What category do your current goals and objectives fall into? Are they goals, daydreams, or merely wishes? What's the difference?
If your goals have not yet seen the surface of a good notepad, then they definitely fall into the latter two categories. But simply writing them down does mean you really have an actionable and achievable goal. Your goals should be thought of in terms of a process -- and like most processes, the simpler the better. Simple doesn't mean low value or low quality. It just means concentrating on the vital few areas that can produce the biggest performance result. But where do you start?
In his book Becoming a Strategic Business Owner, Growth Coach Founder and CEO Dan Murphy, says: "Performance goals, at a minimum, should be set in the critical success areas ... leadership, business systemization, marketing, selling, operations (fulfillment), customer service, and back-office operations. In fact, your annual business plan could be nothing more than 3-5 monster-sized goals in each one of these key areas."
Not only is this a great place to start, but this process will help you focus on the three key business indicators you should always be tracking. They are: 1.) Increased Revenue. 2.) Reduced Cost. 3.) Increased Productivity. Most of your business objectives will revolve around these three indicators and should therefore be classified accordingly.
So, have you truly started the annual goal setting process? Do your annual goals reflect measured improvement in the critical success areas we discussed? If not, it is time to get your ideas out of your head and onto your notepad. Procrastination will only prolong the agony and as Mark Twain says in the above quote: "The secret to getting ahead is getting started."
In future posts we'll dive deeper into the implementation stages that include people, time, tools, and a focused 90-Day measurement cycle. As Dan Murphy says: "What gets measured gets done, and what gets rewarded gets repeated." Might I also add: "You can never complete what you've never started." And, if those fragments of future goals are still rolling around in your head, you've never started. Stop daydreaming and wishing -- and take action on your future. Make a decision that 2013 will be your best year yet.