Tuesday, June 13, 2017

Turning Our I's Toward Success

"Some people dream of success, while other people get up every morning and make it happen.” -- Wayne Huizenga

I wonder if there is any word used more often in business and occupational circles than the word, "success". Although its meaning, interpretation, and even its application can be endlessly debated, it is widely understood to be something of great value and worthy of our effort and pursuit. The operative word here is pursuit.

As the above quote indicates, success is not likely to come without a concerted effort to "make it happen". However, as most of us can attest, making it happen is a whole lot easier said than done. When we think of all the stops and starts, as well as, the speed bumps and roadblocks we've endured on the road to success, we can confidently say that success does not easily yield its best fruit. We can also say that hard work alone is probably not enough to hit its highest heights. We need the right attitude, the right strategy, the right people, and more often than not, the right example to follow.

Looking at the success of others and the pathways they've taken can help bring our own success aspirations into perspective if we'll take the time to open our "I's" -- Innovation, Integration, and Imitation. Here's a few example of how others have done that very thing:

Success through Innovation: It's hard to believe it's been 50 years since the release of The Beatles' landmark album "Sergeant Pepper's Lonely Hearts Club Band." I happened to catch a portion of the new program, Sgt. Pepper's Musical Revolution on public television and was captivated by the level of innovation used during the time of its recording. Innovations that continue to influence recordings even today. From its concept to its instrumentation, to its change in recording techniques, Sergeant Pepper was totally different and would forever define The Beatles as musical innovators and propel them to even greater levels of success. Being first has its advantages.

Success through Integration: Sometimes the best way to success is through the integration of processes or in the case of the IPhone, devices. When Steve Jobs stepped on to the platform at MacWorld in 2007, our world was about to change. What he showed us was a mobile phone with the ability to communicate with the internet, and maybe even listen to a little music. After three years of work, three separate functions, on three separate devices, were now combined into one handheld device -- and everybody wanted one. They still do. Today, the smartphone is probably considered our most important business and personal communication tool -- and it is hard to imagine functioning without it. What important integrations are still possible?

Success through Imitation: According to a 2010 article in Harvard Business Review, "imitation is underappreciated" and has been used by some of today's most successful companies and organizations. Although there can be a certain stigma associated with imitation, there is a case that can be made for its success. According to Oded Shenkar, "copying others’ ideas is good business. Sometimes it’s great business. And it happens more often than people think." From the smartphone to the success of Walmart and McDonalds, imitation has played a major role in advancing ideas and refining products and processes. It may not only be the sincerest form of flattery, it may also be a great strategy for success.

While there are many paths and methodologies to follow in pursuit of our individual and corporate success, it may be time well spent to turn our I's toward the key areas of innovation, integration, and imitation -- and how they can be used in the development of our goals, objectives, plans, and strategies.

I wish you great success!

About the Author: Terry Crouson is the Owner and Head Coach at Silver Coach Solutions, LLC and is currently doing business as The Growth Coach of West Metro Detroit. He is dedicated to helping business owners, executives, entrepreneurs, sales professionals, and self-employed professionals find their way by finding their why. He is a highly respected business coach, speaker, facilitator, and community builder. Terry is certified in the Strategic Mindset Process, and is also a DISC Certified Behavioral Consultant.  

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